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Turning IDEAS into Market Successes!
i-DEA Group offers industrial design and new product development services. We offer our clients a full range of services from design, CAD Engineering, prototypes to support trendsetting innovations and strategies for new product launches.Our Goal –
The optimal market success
of your product! -
Company
i-DEA Group is owned by a group of companies whose heritage emanates from a precision engineering and manufacturing company which sells products to over 90 countries and has been issued over 100 world-wide patents.
Through an affiliated company, iSun International Group, i-DEA Group offers a full range of contract manufacturing services, www.isungroup.comCompany Values
We Put Customers First- We view our business through the "eyes of the customer"
- We build long-term "win/win" relationships
- We listen to the customer and respond in a timely manner
- We deliver exceptional customer service
Our People Make The Difference- We embrace diversity to broaden our perspectives
- We equip our people for success
- We foster a team attitude
We Act With Integrity- We honor our commitments
- We do what we say we are going to do
- We foster an open working environment
We Are A Performance-Driven Company- We utilize metrics to drive results
- We make fact-based decisions
- We are accountable for company performance
- We strive for "flawless execution"
- We act with a sense of urgency
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Design
Design means more to us than cosmetic adjustments. For us, designing products does not simply mean products that look nice, rather they incorporate innovative and successful ideas that will provide competitive advantages and market successes.
We are professional designers. We have an instinct for importance and demand success. We develop reliable and usable product designs, which are continually successful on the market. We collaborate with client’s sales and marketing, engineering, R&D and manufacturing teams to leverage their expertise and build a more complete knowledge base.
Our approach to securing success is to ensure that three main fundamentals are clearly identified and understood. This task may sound simple, but it is usually the most difficult to obtain and follow through as product change continues during the product development life cycle. These three main fundamentals are:
- Voice of the Customer
- Key Business Drivers
- Technical Challenges
Whether you are looking to shape your future offerings or just want to apply the finishing touches to your product, our team will deliver fast, intelligent and user friendly solutions. We are not just stylists, we are problem solvers. Our goal is to get you from blank page to robust solutions with speed and accuracy. We offer the following design services
- Concept Sketching
- Hand Modeling
- Process Oriented Idea Generation
- Structured Client Brainstorming
We believe that great designs can help reduce manufacturing, inventory and assembly costs, and yet blend aesthetics, visual identity, product personality, ergonomics, and engineering. We strive to integrate beautiful and practical designs with significant, positive bottom line financial results.

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Engineering
A creative thought that cannot be executed is not a good design. In order to create a realistic product design solution for clients, we put a great amount of effort in product development and engineering to bring the product into reality.
i-DEA Group offers project experience from a wide variety of fields. We work self-sufficiently to develop independent, meaningful solutions and quickly convert the details into reality.
Our experience across a broad range of industries makes us an ideal product development partner. Where many firms stop at delivering CAD files, we go far beyond to understand your particular needs and provide robust and innovative solutions. Our team of mechanical and electrical engineers boasts decades of experience from concept development to trouble-shooting manufacturing processes and everything in between.
- 3D CAD
- Mechanical/Structure Design
- Reverse Engineering
- Plastic & Metal Part Design
- Design for Manufacture
- Parts & Assembly
- Tooling & Manufacturing Liaison
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Prototypes
An actual physical form is the best way to promote a product idea. From study model to final prototype and confirmation samples, i-DEA Group can meet all of your needs.
Our in-house workshop has the machinery and technical equipment to produce working models, as well as high-quality prototypes, housings and series of parts.
We work with diverse materials to create highly complex components as well as a series of production parts.
We offer the following prototyping services:
- Appearance & Functional Prototype
- Rapid Prototyping
- CNC Milling
- Low-volume Production
Testing
We have the tools and equipment to test products at any phase from prototype to production.- Protocol Development
- Fixture Design
- Execution & Results Documentation

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Strategies
Today’s global markets are complex with greater competition and price decline. New products must provide clear benefits and strong brands.
In the area of product and market strategy we support you with goal oriented marketing and development backgrounds to analyze markets, target groups, market history and the competition.
Together with you we help define market strategies and positioning, new design ideas, product features and reasons for development and the final design.


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Contact Us
U.S. Headquarters
235 West Boylston Street
West Boylston, MA 01583
Tel: 508-835-9000
Fax: 508-835-9260
infohq@i-DEA-Group.comConnecticut Office
91 Clark Drive
East Berlin, CT 06023
infoct@i-DEA-Group.comCanada
3398 Matthews Drive
Niagara Falls
Ontario, Canada L2 H2 Z3
infocanada@i-DEA-Group.com
Hong Kong
605 Hewlett Centre
54 Hoi Yuen Road
Kwun Tong, Hong Kong
infohk@i-DEA-Group.comChina
328 Feng Cheung Rd
Fengang
Dongguan, China 523692
infochina@i-DEA-Group.com
